How To Identify High-Demand Products Using Various Techniques

Determining high-demand products is crucial for your business’s success if you plan to start an online business or add new items to your existing inventory. This article will provide a step-by-step guide to using various techniques, including analyzing Amazon best sellers, Google keywords, and data from VGANG, an AI-powered B2B dropshipping platform specializing in sustainable products.

Step 1: Analyze Amazon Best Sellers

Amazon’s best sellers list is a valuable resource for understanding what’s currently trending in various categories.

1. Go to Amazon’s Best Sellers page.

2. Choose the category that aligns with your business. For instance, if you’re looking for skincare products, navigate to ‘Beauty & Personal Care’.

3. Look at the top 100 items in your chosen category, taking note of any items that align with your business’s theme.

4. Pay particular attention to items that are consistently in the top 20.

While this can give you a good idea of what’s currently popular, it’s also essential to keep in mind the competition. High-demand products often come with high competition.

Step 2: Utilize Google Keyword Planner

Google’s Keyword Planner can help you see how often people are searching for specific products or keywords.

1. Create a Google Ads account to access Google Keyword Planner.

2. Enter keywords related to the products you’re considering. For instance, if you’re interested in organic skincare products, you might enter “organic face cream” or “natural skincare”.

3. Examine the results for each keyword, focusing on the average monthly searches and competition level.

4. High search volume and low competition is the ideal combination.

Remember, Google Keyword Planner also provides related keywords, which might offer additional product ideas.

Step 3: Monitor Google Trends

Google Trends is a free and valuable tool for tracking the popularity of a product or search term over time. It helps identify seasonal trends and predict future demands.

1. Visit Google Trends and type in your product keyword, such as “Vitamin C serum”.
2. Set the geographic location to where most of your customers are based.
3. Look at the interest over time. If the interest has been steady or increasing, it’s a good sign that the product is in demand.
4. You can also look at related queries for more product ideas.

Step 4: Utilize Social Media

Social media platforms are excellent sources for identifying trending products and how they’re being marketed.

1. Use Instagram’s search feature and enter your product keywords. Look at the posts and the number of likes and comments they receive to gauge the product’s popularity.
2. On Facebook, explore groups and pages related to your niche. Monitor what products people are talking about and recommending.
3. On Pinterest, search for your product keywords and look at the number of pins for each product. The higher the number, the more interest there is in the product.

Step 5: Leverage the VGANG Platform

VGANG, as a specialized B2B dropshipping platform focusing on environmentally conscious brands, can help you source high-demand sustainable products for your business.

1. Sign in to your VGANG account and go to your product dashboard.
2. Use the search bar to enter specific keywords that you found from your previous research on Amazon and Google Keyword Planner. For instance, if “Vitamin C serum” and “hyaluronic acid cream” were popular, search for these products.
3. Once the search results are displayed, sort the products by selecting the ‘Winning Products’ filter. This will show you the top-performing sustainable skincare products related to your search.
4. Once you’ve identified trending products that align with your brand and audience, click ‘Add to Import List’ to integrate them into your online store.

Remember that VGANG does not provide reviews for specific products, so conducting additional research on customer feedback from other sources might be beneficial.

Use Case: Finding Trending Skincare Products

Let’s continue with the example of your online store selling eco-friendly beauty products. You’re looking to introduce a new line of skin care products and want to know what’s currently in high demand.

1. Amazon Best Sellers: You visit the ‘Beauty & Personal Care’ section and notice Vitamin C serums and hyaluronic acid creams are consistently among the top 20.
2. Google Keyword Planner: You search for “Vitamin C serum” and “hyaluronic acid cream” and find high monthly searches with moderate competition.
3. VGANG: On your VGANG product dashboard, you search for these products, sort by “Winning Products”, and add popular items from a sustainable skincare brand to your store.
4. Google Trends: You input the exact product keywords and find a consistent or increasing interest in these products over time, indicating steady demand.
5. Social Media: On Instagram, Facebook, and Pinterest, you observe a high engagement rate with posts related to Vitamin C serums and hyaluronic acid creams, confirming their popularity.

These steps will help you keep your product offerings updated and relevant, ensuring your business stays competitive and resonates with your customers.